I was sad to learn about the end of the “Most Interesting Man in the World” campaign and decided to take a little time to reflect on why I liked it so much. It was an amazingly effective campaign and also great fun. In my opinion, everything in these ads worked, but there are some […]
It’s worth it to do a final proofreading after the content load to save yourself and stay on schedule. Here is what to look out for.
Learn about 4 effective and affordable content tools that you can use to create better blog posts, articles and offers.
Some ideas to reduce the strain on your marketing team and publish more by leveraging your assets better.
Facebook is definitely looking to squeeze advertisers, but recent changes and new tools from the social network are making it seem more interested in keeping users engaged. Since early-May, FB has rolled out or announced features that give more weight to content from your friends, make ads more useful, and gives us articles faster. It’s […]
With it’s renegotiated Bing deal, Yahoo regains control over a substantial amount of ad inventory, and gives its own ad tech a chance to shine. Each Bing/Yahoo Deal is a Statement About Yahoo’s Capabilities Versus Bing The original Bing/Yahoo search deal took Yahoo out of the search technology race. They kept a search engine on […]
Be careful about letting the creative side drive the conversation. It’s easy to get excited about a cool concept, and push to get it out there. But down that road lies cost overruns and weak results. Keep numbers in the back of your head when planning campaigns and you’ll be able to find the right […]
You should be building content to attract customers, subscribers and advocates. But all that building takes time, and you don’t always have that to spare. If you need traffic — and email, organic search & social aren’t delivering it & then you need to invest in paid ads. In this video, I give a quick […]
The Content Drilldown report in Google Analytics will show you how visitor attention is distributed — and often wasted — in site areas. It shows you engagement metrics along a navigation path starting from a page or directory. You start with the page or directory, then click to go down a level (hence the name […]
Small businesses get dissuaded from inbound because they are unable to keep working when other things pop-up. They see the amount of time and effort needed to keep their inbound running, think about other places where that time can be spent, and decide that other tasks take precedence. Standard advice about inbound and content marketing […]