Tag Archives: ecommerce

Quick Reminder: African Ecommerce is A Thing


My mind usually drifts towards Asia when thinking about foreign-born ecommerce companies, but it’s important to remember that innovation — and eventually competition — can come from anywhere. An NYT piece I read introduced me to MallforAfrica, a Nigeria-based ecom that’s dealing with the issues that keep most other ecommerce companies out of Africa. MallforAfrica.com […]

5 Customer-Oriented Ecommerce Navigation Options [SlideShare]

5 Ecommerce Navigation Enhancements

Optimizing traffic channels is ongoing work & and you can always find areas for incremental improvement, but making smart adjustments to site navigation can be a faster route to bigger growth because it simultaneously improves the experience for visitors through all channels. This SlideShare talks about how several retailers present their categories via top-navigation. I […]