It’s exciting to get started on a new website, but it’s easy to make assumptions about what’s being built and miss important needs. Ask yourself, your team, and your web development company these 12 questions to make sure you get the site you really need. What’s the primary goal of the new site? – Ideally, […]
Here are some signs that you need to pass your digital marketing off to someone else.
It’s worth it to do a final proofreading after the content load to save yourself and stay on schedule. Here is what to look out for.
The Content Drilldown report in Google Analytics will show you how visitor attention is distributed — and often wasted — in site areas. It shows you engagement metrics along a navigation path starting from a page or directory. You start with the page or directory, then click to go down a level (hence the name […]
You can start by looking at traffic, but you have to go past the aggregate numbers to find your opportunities. Your goal is finding the right traffic, understanding it and then getting more of it. What is the Right Traffic? Simply put, the right traffic is the traffic that leads to more business for you. […]
Conversion optimization takes data, time and money. Small businesses can push some proven, easy-to-implement techniques to get started at low cost and with a high return. Once you’ve got these in place, then you can build testing ideas off of them to get even better results. Here are a few straightforward places to start when trying […]
Web project scopes often require similar thinking to what HP is doing with their breakup plan. You have to think about how to deliver the best results from start to finish, and that means focusing key resources (time, team, money) on major priorities. A straightforward way to approach this is to create smaller, integrated task sets. […]
Make your life easier and marketing more efficient by taking advantage of a few standalone services with low (or no) cost. These are not a replacement for a marketing automation suite like Marketo, but these are a great place to start if you’ve been thinking about automation but aren’t sure what you need. All of […]
Optimizing traffic channels is ongoing work & and you can always find areas for incremental improvement, but making smart adjustments to site navigation can be a faster route to bigger growth because it simultaneously improves the experience for visitors through all channels. This SlideShare talks about how several retailers present their categories via top-navigation. I […]
You can use a small set of metrics in Google Analytics to quickly spot pages that need a little love. These metrics answer the key questions: Are people getting to the page? Are they sticking around? Are they converting? Use these metrics to spot the pages that need work and then use my questions to ask […]