It’s exciting to get started on a new website, but it’s easy to make assumptions about what’s being built and miss important needs. Ask yourself, your team, and your web development company these 12 questions to make sure you get the site you really need. What’s the primary goal of the new site? – Ideally, […]
Facebook is definitely looking to squeeze advertisers, but recent changes and new tools from the social network are making it seem more interested in keeping users engaged. Since early-May, FB has rolled out or announced features that give more weight to content from your friends, make ads more useful, and gives us articles faster. It’s […]
Whether you’re a developer or a client hiring one, it helps having a straightforward, visual way of presenting your ideas and what you think the software will do. This gets overlooked in the early planning when you’re trying to get requirements right. And it can drain client enthusiasm from a project. Where Frustrations Arise If […]
When Panda hit, thin or sub-optimal (read duplicate or not useful) pages became liabilities. Sites have spent the last 3 years either updating, deleting or consolidating their content. Big publishers and those dependent on search engines for revenue have been aggressive about cleaning out their inventories. I’ve also found that regular bloggers — either business […]
Here’s the set of apps I’ve put together to Curate content via HootSuite. Its a good mix of sources I actively manage and sites that make discovery easier. Why Use a Dashboard Like HootSuite? Whether you manage social for yourself or your company, it can become daunting to keep track of profiles, passwords & posts. […]
Finding an existing solution to customize can often (but not always) save you time and money versus building from scratch. Try and look at your needs from different angles to decide which is the right way to go. What’s the Difference Between Customized & Custom? A customized solution is based on something that already exists. […]
Conversion optimization takes data, time and money. Small businesses can push some proven, easy-to-implement techniques to get started at low cost and with a high return. Once you’ve got these in place, then you can build testing ideas off of them to get even better results. Here are a few straightforward places to start when trying […]
Microsoft is making it’s products more widely available on other platforms and integrating with some up-and-comers out there. This is an exciting shift for Microsoft…one that CEO Satya Nadella has been talking about, but that most of us didn’t think would really happen. Looking at Microsoft’s shift, we can see how much the online world […]
Google Shopping’s end isn’t a big risk, shouldn’t cause you many problems and gives you a good excuse to improve your shopping experience. You might have caught Google’s announcement about the ending of Google Checkout. I don’t think this came as a surprise to anyone.The service had lagged behind PayPal for years and penetration didn’t seem […]