Project managers can do more for you than you think. Make sure you’re not missing a key resource because of common misconceptions.
A lot of organizations don’t think they need a digital project manager, but the value shouldn’t be overlooked — especially if your organization doesn’t have strong in-house web & IT resources. If you’re embarking on a new digital project, then consider these benefits of a digital project manager before deciding to tackle the project on […]
Be careful about letting the creative side drive the conversation. It’s easy to get excited about a cool concept, and push to get it out there. But down that road lies cost overruns and weak results. Keep numbers in the back of your head when planning campaigns and you’ll be able to find the right […]
Projects shouldn’t be free-form. You have to put boundaries around what you are going to accomplish. The boundaries define your scope and you need a clear scope to determine schedule & cost. Schedule, cost and scope are sometimes called the Iron Triangle because they are rigid and you can’t change one without changing the others. […]