A flexible, conversion-oriented & data-driven plan for getting more organic keywords into traffic and conversion generating positions.
PPC is a different beast without right-column. Here’s an SEO cheat sheet to breathe life into your SEO and pluck some low-hanging fruit.
15 great sites for SMB marketers to find their next big idea, fix performance issues and stay current.
You should be building content to attract customers, subscribers and advocates. But all that building takes time, and you don’t always have that to spare. If you need traffic — and email, organic search & social aren’t delivering it & then you need to invest in paid ads. In this video, I give a quick […]
When Panda hit, thin or sub-optimal (read duplicate or not useful) pages became liabilities. Sites have spent the last 3 years either updating, deleting or consolidating their content. Big publishers and those dependent on search engines for revenue have been aggressive about cleaning out their inventories. I’ve also found that regular bloggers — either business […]
Some weeks it seems like you spend more time putting out fires and dealing with admin stuff, than actually doing the work that will grow your business. It’s good to have a short list of compact projects with clear end points when these weeks happen. Here’s a list of quick, straightforward things to fix for […]
Many SMBs are trying to do SEO with limited time and only the knowledge they can glean from blog posts. This leads to a lot of aborted initiatives, panic at every new Google announcement, frustration and mediocre results. For SMBs, the best approach is to make sure your site is running, optimize the high-value pages, […]
We should all be writing for people, not algorithms. Yet generating fresh content everyday can become a challenge even for professional writers. Ideally, we could all hire a copywriter to give us engaging, optimized and sticky copy — but many of us end up writing it ourselves and then wishing we’d done one more draft. […]
You know how important the next few days are for ecommerce. You should already be set with campaigns, promotions and optimization. Now you need to make sure your head is in the right place. Here are 12 questions to get you in sync with your site, your numbers and your customers. 1. How are your […]
As the weather changes, so does our thinking about product attributes. If you are optimizing for seasonal promotions or trying to refresh your existing content, then look at seasonal adjectives and their synonyms to pick up some incremental gains. Words like cozy, snug, warm, and rain proof see steady increases in traffic as we move […]