A while back, Google released an ebook on Micro Moments, the short yet critical touchpoints that consumers have with a brand via their mobile phones. They continue to provide research on this and you can catch up here. I was re-reading their guide today and thought it’d be good to highlight the four types of […]
Global investors, led by Goldman Sachs, closed a deal with African Internet Group (AIG) worth $326M. The funds will go toward expanding Jumia, AIG’s Nigeria-based ecommerce company.
15 great sites for SMB marketers to find their next big idea, fix performance issues and stay current.
Does Microsoft need to think more like Amazon? Today, I came across this piece in Harvard Business Review that compares Microsoft to Amazon. It points to MS as an example of the old, profit-centric approach to business while Amazon represents a new, ever-evolving approach based on maximizing growth. They even give us a snazzy diagram […]
Cyanogen’s ambitions make sense, but another fork in Android won’t really change things for US customers. An Overview of Cyanogen If you’re not the type to talk about mobile OSs, or to risk your manufacturer warranty, then you probably haven’t heard about Cyanogen. For the last few years, they’ve made the CyanogenMod, a fork of […]
Microsoft is making it’s products more widely available on other platforms and integrating with some up-and-comers out there. This is an exciting shift for Microsoft…one that CEO Satya Nadella has been talking about, but that most of us didn’t think would really happen. Looking at Microsoft’s shift, we can see how much the online world […]