Your website visitors need you to give them directions or they’ll get lost or leave. But first you need to make sure you know the right way to go.
15 great sites for SMB marketers to find their next big idea, fix performance issues and stay current.
We spend a lot of time removing internal obstacles and friction points for customers, but we neglect making things easier for new team members and even new clients. This leads to wasted time and impacts morale. Here are some thoughts on making onboarding easier for new associates (team members, clients, vendors, etc.) This post was […]
The Content Drilldown report in Google Analytics will show you how visitor attention is distributed — and often wasted — in site areas. It shows you engagement metrics along a navigation path starting from a page or directory. You start with the page or directory, then click to go down a level (hence the name […]
Let me start by saying that I want people to help me clarify and understand the perspective of developers and designers. I can readily admit that being a marketing consultant skews me toward an outcome or ROI-focus and maybe I’m missing the future-looking meme or zeitgeist that a more creative type might be seeing. I […]
Small sites have navigation challenges because they have so little real estate to work with. If you only have 10 pages, then your navigation not only has to get people around the site, but also give visitors a real sense of who you are and why they should stick around. Your challenge is to balance […]
A Few Things That Drive Me Crazy It’s rare that a company is awesome in every area of their targeting, design, CRO, and so on. But there are some areas where simple tweaks or just thinking about your user for a sec can lead to a better experience for everyone. Maybe I’ve got a short-fuse […]
Your site navigation is trying to serve too many masters. The standard practice is to mirror your site architecture so that everyone has a way of reaching their destination regardless of where they land. But this doesn’t make sense if you think about your target audience. Every part of your site may attract visitors, but […]
If web design isn’t your business, then it makes sense to delegate your web work. But you still want to understand what your web team is talking about and make sure they aren’t making life harder for you or your customer. This reading list is designed to quickly get you up to speed on the […]