SMBs and Startups benefit from using web analytics because it gives them clarity about the value of their website and digital marketing to business goals. Properly configuring and using analytics platforms leads to greater accountability and smarter decision-making.
My Web Analytics approach focuses on connecting the dots between your goals, your site, and the ways that web visitors find you. I work with you to understand your business goals, and then create the online goals, tracking, reporting and analysis that links your online results to overall business performance. You'll find out which content and channels get the best response from visitors, where your data says you need to improve, and what's going to drive sustainable growth over time.