Facebook launched an AI-driven application called Automatic Alternative Text, making it possible for visually-impaired users to discover the contents of images being shared on the network. Watch the video to the right to learn more about Facebook’s latest innovation. With users sharing ~350 million photos per day, it makes sense that Facebook would want to enrich […]
A while back, Google released an ebook on Micro Moments, the short yet critical touchpoints that consumers have with a brand via their mobile phones. They continue to provide research on this and you can catch up here. I was re-reading their guide today and thought it’d be good to highlight the four types of […]
It’s exciting to get started on a new website, but it’s easy to make assumptions about what’s being built and miss important needs. Ask yourself, your team, and your web development company these 12 questions to make sure you get the site you really need. What’s the primary goal of the new site? – Ideally, […]
I was sad to learn about the end of the “Most Interesting Man in the World” campaign and decided to take a little time to reflect on why I liked it so much. It was an amazingly effective campaign and also great fun. In my opinion, everything in these ads worked, but there are some […]
Google just announced they’ll be re-jiggering their algorithm to give a bit more emphasis to mobile-friendliness. This will happen some time around the beginning of May. If you haven’t already setup a mobile-friendly or responsive site, then please get on that right away. If you have a mobile-friendly site, but want to go the extra […]
SMBs need to start looking at Bing if they want to keep the paid search traffic coming at a manageable cost. Bing Has a Lot Going for It Bing and Bing Ads (formerly AdCenter) used to be the platforms of last resort if you were looking for search traffic growth. But Bing has spent the […]
Global investors, led by Goldman Sachs, closed a deal with African Internet Group (AIG) worth $326M. The funds will go toward expanding Jumia, AIG’s Nigeria-based ecommerce company.
A flexible, conversion-oriented & data-driven plan for getting more organic keywords into traffic and conversion generating positions.
PPC is a different beast without right-column. Here’s an SEO cheat sheet to breathe life into your SEO and pluck some low-hanging fruit.
No right-column means some Adwords keywords need to be reassessed. Here’s a keyword segment you can adjust in the near-term with minimal risks.