I'm a veteran marketer with a track record of delivering growth across channels and verticals.
I also happen to be a long-time HubSpot customer (~9 years now), and have spent the last 5.5 years using HubSpot to build and manage Demand Generation and Marketing Ops for lean organizations (early-stage B2B startups, solopreneurs, small agencies).
I help companies that want to increase their output but don't want the commitments of an agency or FTE.
Drive Demand
Capitalize on HubSpot's integrations, marketing tools, unified data, and tracking to find, connect with, and capture prospects.
Run multi-channel campaigns to reach your target accounts and increase lead volume.
Measure what matters with unified tagging and reporting using HubSpot channel tools and Campaigns.
Use integrated signals from across your tools to enrich targeting, personalize, and capture more demand.
Setup proper conversion tracking and tagging for paid media and ad networks.
Measure across the customer journey and test attribution models to find the best framework.
Bulk Up Your Pipeline
Generate more Deals and move more Opportunities to Closed-Won with clear next steps and visiblity on every account.
Focus your team on key segments and high-value prospects with Lead Scoring and Pipeline analysis.
Use your CRM to collate signals from meeting, product, and marketing tools for more informed discussions and tailored communication with your Opportunities.
Automate routing, data sharing, updating, scheduling, and other tasks to reduce friction for Sales and let them spend more time selling.
Align & Accelerate
Enhance sales and marketing collaboration with optimized CRM management, reporting, targeting, and communications.
Assimilate your ICPs and Personas through custom properties, Pipelines, and reports that add context to analysis.
Build Lead Scoring (aka HubSpot Score) that delivers on fit and intent.
Leverage workflows and Smart Content to deliver personalized experiences.
Instrument and analyze your RevOps program across Marketing, Sales, and Customer Success.
Remove friction in Sales processes with automated data entry and optimized SOPs for records management.
Rates
Fair, flexible pricing that focuses on doing the work that matters to you.
Ask me about custom quarterly plans to make sure you've got the help you need.
1. Handyman
US $150/hour
Solve specific HubSpot problems or provide lite marketing support (e.g. monthly CRM cleanups, sending out a weekly newsletter).
Designed to help you knock things off your todo list or resolve a nagging question. Not meant for large or longer-term work. If you want help regularly, then look at the Helper option -->.
Good for:
Troubleshooting configuration problems
A final push on a campaign launch
Questions about HubSpot features
Talking through processes and workflows
2. Helper
Starting at US $1100/day
Someone to consistently help with parts of your marketing program. Could be for a week, month, or quarter.
Regular part-time support. I commit 2-3 days per week to you. Minimum of 1 day (8 hours) per week. I am online and on-task for you throughout the day(s).
Good for:
Temporary increases in work volume (e.g. your annual conference)
CRM and automation projects (data dictionaries, field merges, new lead management workflows)
