I’m Chris Boulanger. I help companies design, build, and optimize digital marketing programs for customer acquisition and retention.
Does your company need help with growth? Looking for ways to increase traffic, improve LTV, lower CPL or CAC?
That’s what I’m here for.
Demand Gen
Build marketing campaigns that grabs your prospects attention, gets them to your site, and gets them to say, “Yes” to a demo or sales consult. Lets work together to:
- Build better segmentation
- Launch campaigns that convert
- Automate nurturing and lifecycle marketing
- Improve Sales outreach & prospecting
- Move more MQLs to Customer
- Fill your pipeline
Ecommerce
Leverage site architecture, personalization, merchandising, targeted offers, and testing to acquire new customers, boost retention/repeat business, and increase LTV. Lets work together to:
- Align content & offers to your target audience
- Increase unpaid/owned channel revenue
- Optimize visitor paths & site accessibility
- Improve checkout flows & Add-to-Carts
- Lower cost/conv in paid channels
- Accelerate profitable growth
A few of the companies I’ve worked with
Some writing on digital marketing & some other topics
- Measuring is only half the battle. You also need judgement to determine if a metric matters. Here are some thoughts on that. Appeared first on Chris Boulanger Digital
- Living in San Francisco makes you very aware of your income and how far your paycheck can get you. But it’s not simply a question of the “haves” and “have […]
- Don't get caught up in routines. Remember what matters. Go after that. Everything else is an obstacle or a distraction. Appeared first on Chris Boulanger Digital
- This year has been a rough one. I held it together when Bowie left us, but Prince was part of my life for as long as I can remember. I […]
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Thoughts on digital marketing & digital project management…with a little commentary on freelance life, media, and current events thrown in.