Articles and News
Measuring is only half the battle. You also need judgement to determine if a metric matters. Here are some thoughts on that.
With it’s new Automatic Alternative Text, Facebook is giving millions of blind web users a way to engage with it’s image content. The new feature is AI driven meaning users don’t have to do anything, but keep sharing. Yet a lot more people will be able to enjoy each new pic.
Why and How your small business marketing can seize the micro moments when mobile users are looking for answers and actions, not brands.
12 questions to ask yourself and the web development company to make sure you get what you need to succeed.
A look at the elements that made Dos Equis “Most Interesting Man in the World” campaign so memorable and effective.
Be ready for Google’s next mobile-friendliness push in May. Get up to speed on Accelerated Mobile Pages and start thinking about implementation so you’re not caught flat-footed.
SMBs need to start looking at Bing if they want to keep the paid search traffic coming at a manageable cost. Bing Has a Lot Going for It Bing and Bing Ads (formerly AdCenter) used to be the platforms of last resort if you were looking for search traffic growth. But...
Global investors, led by Goldman Sachs, closed a deal with African Internet Group (AIG) worth $326M. The funds will go toward expanding Jumia, AIG’s Nigeria-based ecommerce company.
A flexible, conversion-oriented & data-driven plan for getting more organic keywords into traffic and conversion generating positions.
PPC is a different beast without right-column. Here’s an SEO cheat sheet to breathe life into your SEO and pluck some low-hanging fruit.
No right-column means some Adwords keywords need to be reassessed. Here’s a keyword segment you can adjust in the near-term with minimal risks.
Your website visitors need you to give them directions or they’ll get lost or leave. But first you need to make sure you know the right way to go.
Have questions? Not sure what you need? Why not schedule a chat with me? I promise that we’ll spend our time talking about your ideas and your business. No pitch, no selling, and I won’t even ask you to look at one of those agency presentations. We’ll just talk and I’ll offer you suggestions.