Don’t Call it a Roundup: My Morning Marketing Reading

I spent this morning doing a little reading and thought I’d share. A mix of mobile and content marketing pieces. I’ll add to it as a I keep reading throughout the day. Why Mobile Matter Now – by Dr. Pete (@dr_pete) from Moz Good overall analysis of how mobile is shaping SEO and some convincing […]

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July 12, 2014

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I spent this morning doing a little reading and thought I’d share. A mix of mobile and content marketing pieces. I’ll add to it as a I keep reading throughout the day.

Why Mobile Matter Now – by Dr. Pete (@dr_pete) from Moz

Good overall analysis of how mobile is shaping SEO and some convincing conjecture on where Google’s head is at. Take a close look at the desktop vs mobile SERP features comparison. Also make sure you dig into the comments: both Rand (@randfish) and Bill Slawski (@bill_slawski) from SEO by the Sea are dropping some knowledge.

The Intersection of Gaming and Digital Marketing – by Kimberlee Morrison (@kymleeisawesome) from Social Times

My big takeaway is that I need to get some mobile game clients. 🙂 There is a lot of money flowing into digital ads to drive game and entertainment app purchases. This growth is going to continue and likely accelerate further as more of the Middle East, N. Africa and S.E. Asia increase their mobile adoption.

How to Get In With the “In Crowd”: Digital Influencer Marketing for Brands [Infographic] – by Dayna Rothman (@dayroth) from Marketo

Everyone talks about leveraging digital influencers, but it’s still not something that small businesses have learned or that anyone has made a tool to simplify. These piece from Marketo offers a nice infographic. The most important section is using the 3 Rs — Reach, Relevance, Resonance — to identify influencers. This piece is missing info on how to connect with influencers, but still a good foundation piece.

The Sound of Silence: Why Your Content Gets Ignored by Girish Shenoy from Marketing Profs

I laughed a few times during this short post. Nothing here to blow your mind, but it’s a good reminder that your content has to resonate with your audience. Numbers 2 & 5 are both common problems for companies. Number 4 is everyone’s challenge, especially when you are starting out.

Why Business Blogging Works – by Corey Eridon (@Corey_bos) from HubSpot Blog

A easy to digest piece from HubSpot. The value here is in reminding everyone why blogging is good for search engines and for people. I like her example of shopping for a TV. It’s easy to take for granted how often we come across blogs when doing any type of web research. Even if your business isn’t mainstream, there is still a segment of customers out there that are looking to Google to help them figure things out. Blogs help you be found by these prospects.

Image from wikimedia.org

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