I feel fortunate to be able to attend good conferences and learn from some of the best. I remember working with a small shop where we were happy to get 1-day expo passes. And as a freelancer, I’ve had a few years where the cost of even an expo pass was beyond me.
I got to attend HubSpot’s Inbound 2014 conference last month. It’s a great environment to meet people and learn about inbound marketing. Below you’ll find links to my notes from the sessions I attended.
My note-taking style is heavy on bullet points and tables. Whenever possible, I’ve included photos. If you have questions about topics or need something clarified, then drop me a line on Twitter (@chrisboulanger) or on Linkedin
All these links are to Evernote notes. If you don’t have Evernote, then you can still use them. But I think everyone should try Evernote — it changed how I work and is a great tool.
HubSpot Inbound 2014 Sessions Notes
Mikkel Svane – ZenDesk – Zen & The Art of Customer Relationships
Jay Simons – Atlassian – Selling w/o Salespeople
Alison Corcoran – Staples – The CMO of the Future
Perry Hewitt – Harvard University – The Rise of the Chief Digital Officer
Trish Bertuzzi – The Bridge Group – Outbound Calling for the Inbound Obsessed
Larry Kim – Wordstream – How to Win Friends, Influence People (and Double Your Leads) w/ Content Remarketing
Tim Ash – Site Tuners – Homepage Optimization Clinic
John Jantsch – Duct Tape Marketing – What is Inbound Selling? (and Why You Need It Now)
There are a lot of great resources on the web, but good conferences let you dig a bit deeper and accelerate your learning. I hope my notes help people looking to learn more about marketing and maybe gives you some ideas to grow in Q4 an in the new year. Maybe we’ll be in a session together next year.