At the beginning of the week, I decided to look at the what I’ve been sharing for the last few weeks. This was prompted by an article in the Verge about how most people don’t read the things they share on social media. Today, I close out this round with LinkedIn.
3/9 – Joseph E. Stiglitz argues that the impact of technological change on living standards has become increasingly unclear.
I’m not a serious economist or policy wonk, so I avoid the academic stuff. But I like reading about how economists see and question our society. This article looks at how we measure the impact of innovation. Tech innovation is lauded, but its contribution to GDP is hard to quantify.
Stiglitz wonders both about the best way to assess the value of tech innovations and about their longer-term influence on society. It’s worth a read if you’ve ever wondered why mobile apps can be valued at 16 billion.
3/1 – The CMO’s Guide to Driving Impact in Year 1
This is a good list of things to look at when you first start as a marketing manager or CMO. My only complaint is that none of them are quick wins or low-hanging fruit. You’ll need at 3 months to get any of them off the ground. #2 (Social Prospecting Guidance) might be more quickly implemented, but it will still take training along with some time to get the process right.
2/26 – What comes next after a mobile site
This article impressed me with it’s thinking about mobile campaigns. I’ve yet to see much traction from QR codes, but SMS is worth a closer look. I think the key takeaway is that you need to be shaping campaigns for mobile, not just relying on your current, desktop-centric campaigns.
2/22 – Chart and image gallery: 30+ free tools for data visualization and analysis
I found this list a while ago. I’ve got several data visualization ideas in my brain, but haven’t done more than download Cytoscape and play around for a while. I’ve got a big benchmarking project coming up, so I’ll be delving into visualizations more in the next few weeks.
2/20 – 5 Questions Nonprofits Should Ask Before Sending Their Email Newsletter
Honestly, this is a great starter list for any email program, but non-profits especially can benefit from more discipline in their email practices. I feel like political non-profits in particular abuse their lists. Fatigue is a real problem with any list. Being mindful of people’s interests and making your content compelling should be your top priority, followed by adjusting your cadence.
2/17 – dvnf.org
I don’t remember how I came across the Disabled Veterans National Foundation, but I’ve been impressed by their message. If you are a veteran or know one, then checkout DVNF’s Benefits and Resources Navigator (BaRN) to find help with VA system, as well as, state programs.
2/15 – Tackle Conflicts with Conversation
I am still learning how to manage office conflicts. There is a point at which I either have to walk away or start yelling. I’ve got a few coping mechanisms, but I feel like they are all inconsistent or inefficient. This article has some good thoughts about extracting the input needed to resolve a conflict, but I think a lot of it will depend on whether you stop yourself from getting too heated.
I’m (mostly) an adult on LinkedIn. My posts are about business in one way or another and I don’t mix in non-professional media (comic book art, movie trailers, etc). I think my LinkedIn approach aligns well with my business, but I don’t seem to share very often. I’d expected more than this. I’ll have to work on increasing my post frequency.
Featured image courtesy of pammktgnut’s on SomeEcards