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Chris Boulanger's REsume 

Work Experience

Freelance Acquisition Marketer, Self-Employed, Present

  • HubSpot marketing and automation management
  • AI strategy and processes for in-house content production workflows
  • Digital product strategy for data-rich, non-tech organizations
  • Virtual conference platform management and streaming management

Demand Generation & Marketing Automation Manager, Kion, May 2022 to October 2023.

  • Increased MQLs by 12% with revised paid media mix, micro-segments of IT/Cloud buyers, and landing page A/B testing
  • Built and launched automated nurture workflows for content downloads, events (webinars, live), dormant MQLs, and various data management tasks
  • Conceived and executed content marketing strategy (w/ agency writers), increasing new Organic Search leads by 8% in 3 months

Demand Generation Lead - Roofstock One, Roofstock, February 2022 to May 2022

  • Developed awareness strategy and budget plans for email, paid media, podcasts, and blogs with Product and PR leads
  • Rebuilt tagging and CRM data capture to improve tracking multi-stage, multi-session onboarding process (MixPanel, HubSpot, Google Analytics)
  • Designed lifecycle marketing strategy to improve retention and increase repeat investing

Head of Digital Marketing, Hint Health, February 2019 to April 2020

  • Lead inbound marketing & automated nurture programs (HubSpot) focused on reaching Sales’ target accounts, driving 16% growth in inbound leads YoY
  • Optimized paid search & paid social programs, adding 15% to monthly lead volume while reducing CPL by 7%
  • Managed livestream production for annual conference and sponsored events including coordinating with hotel/venue tech staff.
  • Worked with Product Leads/SMEs on GTM campaign for Hint Connect, a new product allowing physician practices to create ad hoc networks.

Sr. Digital Marketing Manager, Logitech, June 2016 to September 2018

  • Owned DTC/B2C SEO strategy & implementation for Logitech, Logitech G, Jaybird, and Ultimate Ears brands in AMR, EMEA, APAC
  • Grew organic search revenue by double-digits for seven straight quarters
  • Led email marketing programs including AMR & EMEA automated email campaigns (abandons, reactivation, upsells),and  new product launches, driving 12% lift in sales

Online Marketing Manager, AODocs, July 2015 to October 2015

  • Piloted SEO, paid search, social, email & content programs
  • Led marketing/sales alignment on cold email, segments, scoring & reporting
  • CRM management, workflows, lead intelligence, segmentation, list building, and reporting

Enterprise Social Media Project Manager, Wells Fargo, March 2015 to May 2015

  • Managed national brand campaign execution from ideation process through distribution with business units, AOR, legal, analytics, and media buying teams
  • Configured MS Project and Excel templates for new campaign management system SLAs, reviews handoffs, approvals, and publishing

Digital Project Manager, National Safety Council, April 2013 to September 2014

  • Worked directly under CTO to coordinate information architecture, brand, workplace safety SMEs, marketing, and learning teams to create a unified digital experience.
  • Owned schedules, budgeting, vendor scopes, and deliverables (QA, change orders).
  • Planned, authored, and reviewed RFPs for each phase of development.
  • Managed budgets and approvals on payouts to vendors

Sr. Online Marketing Consultant, Actonia Inc, June 2008 to August 2012

  • Search & website strategy consultant, and 
  • SEO/SEM campaign manager for ecommerce and travel websites.
  • Technical SEO including site architecture, code, Schema, 3rd-party integrations, and data feeds.

Education & Training

  • Bachelors, Political Science - Carleton College, Northfield, MN
  • Google Analytics Certification - Google
  • Inbound Marketing Certification - HubSpot
  • Business Analytics Science Certification - UNLV

Skills & Specialties

Demand Generation, Growth Marketing, Marketing Strategy, Marketing Analytics, Marketing Automation, Multi-Channel Marketing, SEO, SEM, Content Marketing, Audience Segmentation, Paid Media, Lead Generation, Lead Nurturing, Project Management, Campaign Planning & Budgeting, Sale And Marketing Alignment, Lead Scoring, Testing And Optimization, Agency/Vendor Management, (Small) Team Management, Data Analysis, Reporting & Dashboards