Chris's CV 

Work Experience

Marketing Consultant, Operator, HubSpot Solutions Architect, Freelance, Oct 2023 - Present, Las Vegas, NV (Remote)

• HubSpot CRM & Marketing setup, GTM
• Marketing automation & content optimization
• AI strategy and testing for in-house content production workflows and integrations
• Digital product strategy for data-rich, technology-poor organizations
• Virtual conference platform management, vendor strategy, and streaming management

HubSpot Solutions Consultant, Aptitude 8, Apr 2025 - Aug 2025, Remote

• Led a Service Hub implementation, migrating a non-profit from Smartsheets and scattered docs to unified ticketing and case management in HubSpot
• Built RevOps instrumentation automating sales assignments, task management, revenue attribution, and marketing engagement via HubSpot workflows, the Forecasting tool, and custom properties
• Developed pipeline strategy for a complex data security MSP, integrating sales stages, quoting, and billing across HubSpot, QuoteHapily, Gong, and QuickBooks

Demand Generation & Marketing Automation Manager, Kion, May 2022 - Oct 2023, Maryland (Remote)

• Replaced an agency team managing paid media, email, content, landing pages, CRM (HubSpot), and marketing ops for mid-senior IT and DevOps leaders
• Reduced CPL by 23% and increased first meeting completions by 12% through revised paid media mix and micro-segment campaigns
• Built and launched automated nurture workflows for content downloads, events, dormant MQLs, and data management
• Led technical SEO and content marketing, growing organic search leads by 8%
• Improved landing page conversion rates by 5 to 14% through A/B testing
• Built new lead scoring and routing rules, improving contact prioritization and BDR response time

Demand Generation Lead, Roofstock, Feb 2022 - May 2022, Oakland, CA (Remote)

• Supported the relaunch of Roofstock One, targeting accredited investors
• Developed awareness strategy and budgets across email, paid media, podcasts, and blog
• Launched new paid media targeting investment and real estate audiences
• Rebuilt measurement and CRM tracking for a multi-stage onboarding process using Mixpanel, HubSpot, and Google Analytics
• Introduced lifecycle nurture sequences to improve onboarding and increase reinvestment

Head of Digital Marketing, Hint Health, Feb 2019 - Jul 2020, San Francisco Bay Area (Hybrid)

• Built inbound marketing and automation programs in HubSpot, driving 20%+ YoY traffic growth
• Grew paid search and social programs, adding 15% to monthly lead volume at 7% lower CPL
• Delivered 15%+ growth in B2B annual event attendance
• Managed livestream production for the annual conference and sponsored events
• Built the GTM plan for Hint Connect, a new ad hoc network feature for physician practices
• Partnered with Analytics, Sales, and Ops on a unified data model for dashboards and reporting

Sr. Digital Marketing Manager, Logitech, Jan 2017 - Sep 2018, Newark, CA (Hybrid)

• Ran D2C SEO, email, and seasonal promotions for four international brands, including product launches and localization
• Drove double-digit growth in organic search and email revenue for seven straight quarters
• Achieved a 20% YoY increase in key promotional campaigns, including Back to School and Q4 Holidays

Ecommerce Consultant, Crawford Group (Logitech engagement), Jun 2016 - Jan 2017, Newark, CA (Hybrid)

• Continued the Logitech ecommerce work above, converting from contractor to full-time

Online Marketing Manager, AODocs, Jul 2015 - Oct 2015, San Francisco, CA

• Piloted SEO, paid search and social, email, and content programs focused on growth
• Led alignment between marketing and sales on segments, lead scoring, and reporting

Wells Fargo Enterprise Social Media Project Manager, ADVANTIS Global, Mar 2015 - May 2015, San Francisco, CA

• Led projects meeting creative, legal, and brand requirements for major social campaigns
• Delivered national Brand, Gold Cup, Home Mortgage mobile app, and Student Loan portal campaigns on time and on budget

Digital Project Manager, National Safety Council, Apr 2013 - Sep 2014, Itasca, IL (Hybrid)

• Led the digital transformation of a century-old non-profit across advocacy and commercial operations
• Managed an 18-month overhaul of online training, ecommerce, and content publishing across information architecture, marketing, design, and development
• Integrated HubSpot with the website and Microsoft Dynamics CRM