---
title: Resume of Chris Boulanger, Startup Marketing Operator & HubSpot Consultant
description: A condensed look at my work experience. My career has been a lot of fun and given me a unique mix of channel and vertical experience to draw on.
---

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## **Chris's CV** 

**Work Experience**

**Marketing Consultant, Operator, HubSpot Solutions Architect, Freelance,** *Oct 2023 - Present, Las Vegas, NV (Remote)*

- HubSpot CRM & Marketing setup, GTM
- Marketing automation & content optimization
- AI strategy and testing for in-house content production workflows and integrations
- Digital product strategy for data-rich, technology-poor organizations
- Virtual conference platform management, vendor strategy, and streaming management

**HubSpot Solutions Consultant, Aptitude 8,** *Apr 2025 - Aug 2025, Remote*

- Led a Service Hub implementation, migrating a non-profit from Smartsheets and scattered docs to unified ticketing and case management in HubSpot
- Built RevOps instrumentation automating sales assignments, task management, revenue attribution, and marketing engagement via HubSpot workflows, the Forecasting tool, and custom properties
- Developed pipeline strategy for a complex data security MSP, integrating sales stages, quoting, and billing across HubSpot, QuoteHapily, Gong, and QuickBooks

**Demand Generation & Marketing Automation Manager, Kion,** *May 2022 - Oct 2023, Maryland (Remote)*

- Replaced an agency team managing paid media, email, content, landing pages, CRM (HubSpot), and marketing ops for mid-senior IT and DevOps leaders
- Reduced CPL by 23% and increased first meeting completions by 12% through revised paid media mix and micro-segment campaigns
- Built and launched automated nurture workflows for content downloads, events, dormant MQLs, and data management
- Led technical SEO and content marketing, growing organic search leads by 8%
- Improved landing page conversion rates by 5 to 14% through A/B testing
- Built new lead scoring and routing rules, improving contact prioritization and BDR response time

**Demand Generation Lead, Roofstock,** *Feb 2022 - May 2022, Oakland, CA (Remote)*

- Supported the relaunch of Roofstock One, targeting accredited investors
- Developed awareness strategy and budgets across email, paid media, podcasts, and blog
- Launched new paid media targeting investment and real estate audiences
- Rebuilt measurement and CRM tracking for a multi-stage onboarding process using Mixpanel, HubSpot, and Google Analytics
- Introduced lifecycle nurture sequences to improve onboarding and increase reinvestment

**Head of Digital Marketing, Hint Health,** *Feb 2019 - Jul 2020, San Francisco Bay Area (Hybrid)*

- Built inbound marketing and automation programs in HubSpot, driving 20%+ YoY traffic growth
- Grew paid search and social programs, adding 15% to monthly lead volume at 7% lower CPL
- Delivered 15%+ growth in B2B annual event attendance
- Managed livestream production for the annual conference and sponsored events
- Built the GTM plan for Hint Connect, a new ad hoc network feature for physician practices
- Partnered with Analytics, Sales, and Ops on a unified data model for dashboards and reporting

**Sr. Digital Marketing Manager, Logitech,** *Jan 2017 - Sep 2018, Newark, CA (Hybrid)*

- Ran D2C SEO, email, and seasonal promotions for four international brands, including product launches and localization
- Drove double-digit growth in organic search and email revenue for seven straight quarters
- Achieved a 20% YoY increase in key promotional campaigns, including Back to School and Q4 Holidays

**Ecommerce Consultant, Crawford Group (Logitech engagement),** *Jun 2016 - Jan 2017, Newark, CA (Hybrid)*

- Continued the Logitech ecommerce work above, converting from contractor to full-time

**Online Marketing Manager, AODocs,** *Jul 2015 - Oct 2015, San Francisco, CA*

- Piloted SEO, paid search and social, email, and content programs focused on growth
- Led alignment between marketing and sales on segments, lead scoring, and reporting

**Wells Fargo Enterprise Social Media Project Manager, ADVANTIS Global,** *Mar 2015 - May 2015, San Francisco, CA*

- Led projects meeting creative, legal, and brand requirements for major social campaigns
- Delivered national Brand, Gold Cup, Home Mortgage mobile app, and Student Loan portal campaigns on time and on budget

**Digital Project Manager, National Safety Council,** *Apr 2013 - Sep 2014, Itasca, IL (Hybrid)*

- Led the digital transformation of a century-old non-profit across advocacy and commercial operations
- Managed an 18-month overhaul of online training, ecommerce, and content publishing across information architecture, marketing, design, and development
- Integrated HubSpot with the website and Microsoft Dynamics CRM

![me-grand-canyon](https://chrisboulanger.com/hs-fs/hubfs/me-grand-canyon.jpg?height=2000&name=me-grand-canyon.jpg)

### Grand Canyon, South Rim, Arizona

 

![Me-petrified-forest-2025-09-23 15.03.09-1](https://chrisboulanger.com/hs-fs/hubfs/Me-petrified-forest-2025-09-23%2015.03.09-1.jpg?width=1500&height=2000&name=Me-petrified-forest-2025-09-23%2015.03.09-1.jpg)

### Petrified Forest/Painted Desert, Arizona

 

![bryce-canyon](https://chrisboulanger.com/hs-fs/hubfs/bryce-canyon.jpg?width=1500&height=2000&name=bryce-canyon.jpg)

### Bryce Canyon, Utah

Las Vegas, Chicago, San Francisco, Hither & Thither

[Connect with me on LinkedIn](https://www.linkedin.com/in/cboulanger/)

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