Search Engine Optimization (SEO)
SMBS and Startups benefit from using SEO because search engines can bring targeted traffic to you at large scales without the recurring cost per visit that you see in other channels. The traffic you build is also dependable and can be built-on through discrete projects.
My SEO approach targets keywords that translate to new visitor growth and visitor conversions. I troubleshoot technical issues, analyze organic search traffic data, devise keyword strategies, and implement both on-site and off-site SEO. You'll find that your popular content attracts even more search traffic and previously unappealing areas begin to draw visitors.
Contact me to start discussing SEO for your organization.
Search Engine Marketing (SEM)
SMBs and Startups benefit from using Search Engine Marketing because it offers the traffic scale of SEO but with more responsiveness and transparency. You pay directly for the traffic you receive via SEM, but you immediately gain access to new visitors and data to optimize campaign performance.
My SEM approach focuses on balancing acquisition cost and traffic growth. I plan, design, build and manage AdWords & Bing ad campaigns for search, display, and re-targeting. You'll find that traffic and subscriptions/sales/leads grow steadily and CPC/CPA/CPL decline as we gain historical data and optimize.
Contact me to start discussing your SEM for your organization.