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10 Essential Usability Articles for Business Owners

If web design isn’t your business, then it makes sense to delegate your web work. But you still want to understand what your web team is talking about and make sure they aren’t making life harder for you or your customer. This reading list is designed to quickly get you up to speed on the basics, so you can ask the right questions and make smart decisions about your site. The emphasis is on what NOT to do but there are also some ideas for better planning and optimization.

  1. Antharia – Understanding Site Navigation: Key Terms (Part 1)
    • Read it because: Miscommunication between you, designers and developers will cost you time and money. Also, the rest of these articles will make a lot more sense if you read this one first.
  2. NNGroup – Scrolling and Attention
    • Read it because: This article will give you pointers for keeping people on the page when you have a lot to say.
  3. UIE – Testing the Three-Click Rule
    • Read it because: The 3-click rule remains gospel to some people and it can lead you to make sub-par decisions in your navigation. Read this to get some perspective on what really matters to visitors navigating your site.
  4. NNGroup – Corporate Blogs: Front Page Structure
    • Read it because: You probably have a company blog or have been thinking about starting one. Getting the front page right will increase your chances of engaging your visitor and seeing value from your blogging.
  5. Marketing Experiments – Even Marketing Experts Can Be Wrong
    • Read it because: Because your audience is unique and no one can no for sure how they will react. Don’t let best practice box you in.
  6. Smashing Magazine – Planning And Implementing Website Navigation
    • Read it because: Bad navigation will ruin everything. That’s not an exaggeration. Don’t ruin great content with poor navigation choices.
  7. Six Revisions – User Testing for Web Accessibility
    • Read it because: Accessibility issues can effect anyone  not just the “officially” disabled. Most people don’t have sniper vision and finding the cursor can be a pain for anyone. Basically, working on accessibility will make your site better for anyone over the age of 25. Your mother will thank you.
  8. W3Schools – CSS Tutorial
    • Use it because: At some point you’ll want to change font sizes, increase line height, or change the color of a link. Basic CSS will let you do this without blowing up your layout.
  9. I Love Typography – A Guide to Web Typography
    • Read it because: It will keep you from driving visitors away from your great content with ugly fonts, tiny letters or headache-inducing contrast.
  10. Unbounce – 101 Landing Page Optimization Tips
    • Skim it because: There is a lot of good stuff in there, but it won’t all be relevant to your site. Fortunately, they give us a table of contents: Chapters 1, 4 & 10 are ones everyone should read.

Image:Internet Monk

Published in Marketing Ideas Working Blog