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Marketing Ideas Working Blog

Why SMBs Should Take a Closer Look at Bing Ads

SMBs need to start looking at Bing if they want to keep the paid search traffic coming at a manageable cost. Bing Has a Lot Going for It Bing and Bing Ads (formerly AdCenter) used to be the platforms of last resort if you were looking for search traffic growth. But Bing has spent the […]

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Marketing Ideas Working Blog

SEO after Right-Column’s End: Start with keywords ripe for the picking

PPC is a different beast without right-column. Here’s an SEO cheat sheet to breathe life into your SEO and pluck some low-hanging fruit.

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Marketing Ideas Working Blog

AdWords Right Column is Gone: Where to Find Some Budget for Higher CPCs

No right-column means some Adwords keywords need to be reassessed. Here’s a keyword segment you can adjust in the near-term with minimal risks.