Categories
Marketing Ideas Rants Working Blog

I Miss Him Already: Why The Most Interesting Man Campaign Was Awesome

A look at the elements that made Dos Equis “Most Interesting Man in the World” campaign so memorable and effective.

Categories
Project Management Ideas Working Blog

Copy Issues to Check Before Handing Off a Website

It’s worth it to do a final proofreading after the content load to save yourself and stay on schedule. Here is what to look out for.

Categories
Marketing Ideas Working Blog

4 Handy Content Tools to Start Using Today

Learn about 4 effective and affordable content tools that you can use to create better blog posts, articles and offers.

Categories
Marketing Ideas Working Blog

How to keep creating content when you’re not a publisher

Some ideas to reduce the strain on your marketing team and publish more by leveraging your assets better.

Categories
Marketing Ideas Working Blog

ICYMI: Facebook Acting Like a Friend

Facebook is definitely looking to squeeze advertisers, but recent changes and new tools from the social network are making it seem more interested in keeping users engaged. Since early-May, FB has rolled out or announced features that give more weight to content from your friends, make ads more useful, and gives us articles faster. It’s […]

Categories
Marketing Ideas Working Blog

With New Deal, Yahoo Sends A Message About Its Search Tech

With it’s renegotiated Bing deal, Yahoo regains control over a substantial amount of ad inventory, and gives its own ad tech a chance to shine. Each Bing/Yahoo Deal is a Statement About Yahoo’s Capabilities Versus Bing The original Bing/Yahoo search deal took Yahoo out of the search technology race. They kept a search engine on […]

Categories
Marketing Ideas Project Management Ideas Working Blog

Supporting Creative While Not Sacrificing the Business Goals

Be careful about letting the creative side drive the conversation. It’s easy to get excited about a cool concept, and push to get it out there. But down that road lies cost overruns and weak results. Keep numbers in the back of your head when planning campaigns and you’ll be able to find the right […]

Categories
Marketing Ideas Working Blog

[Video] A Look at Paid Media for Faster Growth

You should be building content to attract customers, subscribers and advocates. But all that building takes time, and you don’t always have that to spare. If you need traffic — and email, organic search & social aren’t delivering it & then you need to invest in paid ads. In this video, I give a quick […]

Categories
Marketing Ideas Working Blog

Drilling Down on Content Engagement w/ Google Analytics

The Content Drilldown report in Google Analytics will show you how visitor attention is distributed — and often wasted — in site areas. It shows you engagement metrics along a navigation path starting from a page or directory. You start with the page or directory, then click to go down a level (hence the name […]

Categories
Marketing Ideas Working Blog

Adjusting Inbound Marketing to Work for Your Small Business

Small businesses get dissuaded from inbound because they are unable to keep working when other things pop-up. They see the amount of time and effort needed to keep their inbound running, think about other places where that time can be spent, and decide that other tasks take precedence. Standard advice about inbound and content marketing […]