by Chris Boulanger | Feb 18, 2016 | Marketing Ideas, Working Blog
Your website visitors need you to give them directions or they’ll get lost or leave. But first you need to make sure you know the right way to go.
by Chris Boulanger | Dec 9, 2015 | Marketing Ideas, Working Blog
Use smaller milestones during a campaign run to optimize, drive testing and improve campaign planning.
by Chris Boulanger | Oct 15, 2015 | Marketing Ideas, Working Blog
You can make reporting both easier to generate and easier to digest. In this post, I’ll show you a few ways to simplify your reporting tasks by focusing on a few key metrics, generating web micro-reports, and automating whenever possible. This is designed for...
by Chris Boulanger | Jan 22, 2015 | Marketing Ideas, Working Blog
You can start by looking at traffic, but you have to go past the aggregate numbers to find your opportunities. Your goal is finding the right traffic, understanding it and then getting more of it. What is the Right Traffic? Simply put, the right traffic is the traffic...
by Chris Boulanger | Dec 17, 2014 | Marketing Ideas, Working Blog
Conversion optimization takes data, time and money. Small businesses can push some proven, easy-to-implement techniques to get started at low cost and with a high return. Once you’ve got these in place, then you can build testing ideas off of them to get even...