Tell Your Visitors to “Walk This Way”
Your website visitors need you to give them directions or they’ll get lost or leave. But first you need to make sure you know the right way to go.
Smart & Fast: Learning More with Campaign Milestones
Use smaller milestones during a campaign run to optimize, drive testing and improve campaign planning.
How to Build Bite-Sized Web Reports for Small Businesses
You can make reporting both easier to generate and easier to digest. In this post, I’ll show you a few ways to simplify your reporting tasks by focusing on a few key metrics, generating web micro-reports, and automating whenever possible. This is designed for...
Looking Past Site Visits
You can start by looking at traffic, but you have to go past the aggregate numbers to find your opportunities. Your goal is finding the right traffic, understanding it and then getting more of it. What is the Right Traffic? Simply put, the right traffic is the traffic...