by Chris Boulanger | Mar 6, 2015 | Marketing Ideas, Working Blog
You should be building content to attract customers, subscribers and advocates. But all that building takes time, and you don’t always have that to spare. If you need traffic — and email, organic search & social aren’t delivering it & then...
by Chris Boulanger | Feb 26, 2015 | Marketing Ideas, Working Blog
I was out in Hayes Valley with a friend last night and came across a store that specialized in comfy clothes. The store caught my attention because it’s window displays were sweatsuits. Hayes Valley is a pretty upscale neighborhood and this store didn’t...
by Chris Boulanger | Feb 24, 2015 | Marketing Ideas, Project Management Ideas, Rants, Working Blog
We spend a lot of time removing internal obstacles and friction points for customers, but we neglect making things easier for new team members and even new clients. This leads to wasted time and impacts morale. Here are some thoughts on making onboarding easier for...
by Chris Boulanger | Feb 9, 2015 | Project Management Ideas, Working Blog
Whether you’re the client or the vendor, you want the money ready when deliverables are ready. A check should be on it’s way as soon as the work is tested/reviewed, verified and signed-off. But that’s not what happens. Instead the work gets done and...
by Chris Boulanger | Jan 22, 2015 | Marketing Ideas, Working Blog
You can start by looking at traffic, but you have to go past the aggregate numbers to find your opportunities. Your goal is finding the right traffic, understanding it and then getting more of it. What is the Right Traffic? Simply put, the right traffic is the traffic...
