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Marketing Ideas Rants Working Blog

Quick Note: AIG, African Internet Unicorn, Pulls 326M New Funding

Global investors, led by Goldman Sachs, closed a deal with African Internet Group (AIG) worth $326M. The funds will go toward expanding Jumia, AIG’s Nigeria-based ecommerce company.

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Marketing Ideas Working Blog

How to Build Bite-Sized Web Reports for Small Businesses

You can make reporting both easier to generate and easier to digest. In this post, I’ll show you a few ways to simplify your reporting tasks by focusing on a few key metrics, generating web micro-reports, and automating whenever possible. This is designed for people that have a limited amount of time or interest in […]

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Marketing Ideas Working Blog

Quick Reminder: African Ecommerce is A Thing

My mind usually drifts towards Asia when thinking about foreign-born ecommerce companies, but it’s important to remember that innovation — and eventually competition — can come from anywhere. An NYT piece I read introduced me to MallforAfrica, a Nigeria-based ecom that’s dealing with the issues that keep most other ecommerce companies out of Africa. MallforAfrica.com […]

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Marketing Ideas Working Blog

Your Price, Their Price and the Clearing Price

I was out in Hayes Valley with a friend last night and came across a store that specialized in comfy clothes. The store caught my attention because it’s window displays were sweatsuits. Hayes Valley is a pretty upscale neighborhood and this store didn’t seem to fit. I went in and discovered that though the clothes […]

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Marketing Ideas

Anticipating Black Friday: 12 Ecommerce Questions

You know how important the next few days are for ecommerce. You should already be set with campaigns, promotions and optimization. Now you need to make sure your head is in the right place. Here are 12 questions to get you in sync with your site, your numbers and your customers. 1. How are your […]

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Marketing Ideas

5 Customer-Oriented Ecommerce Navigation Options [SlideShare]

Optimizing traffic channels is ongoing work & and you can always find areas for incremental improvement, but making smart adjustments to site navigation can be a faster route to bigger growth because it simultaneously improves the experience for visitors through all channels. This SlideShare talks about how several retailers present their categories via top-navigation. I […]

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Rants Working Blog

Say an Ambivalent Goodbye to Google Checkout

Google Shopping’s end isn’t a big risk, shouldn’t cause you many problems and gives you a good excuse to improve your shopping experience. You might have caught Google’s announcement about the ending of Google Checkout. I don’t think this came as a surprise to anyone.The service had lagged behind PayPal for years and penetration didn’t seem […]