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Marketing Ideas Working Blog

When You Should Pass the Mic

Here are some signs that you need to pass your digital marketing off to someone else.

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Marketing Ideas

Google Mobile Deadline is a Huge Opportunity for Freelancers

Google’s pending introduction of mobile-friendly as a ranking factor is going to move mobile design to the top of priority lists. Freelancers should be able to leverage the April deadline to get new business throughout 2015. SEO has had several similar moments to this — with the early Panda updates being the most recent. And […]

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Marketing Ideas Working Blog

[Video] A Look at Paid Media for Faster Growth

You should be building content to attract customers, subscribers and advocates. But all that building takes time, and you don’t always have that to spare. If you need traffic — and email, organic search & social aren’t delivering it & then you need to invest in paid ads. In this video, I give a quick […]

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Project Management Ideas Working Blog

How to Get Accounting Departments to Pay On Time

Whether you’re the client or the vendor, you want the money ready when deliverables are ready. A check should be on it’s way as soon as the work is tested/reviewed, verified and signed-off. But that’s not what happens. Instead the work gets done and then everyone has to wait for accounting to put the check […]

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Rants Working Blog

Gone West: Seeking in SF

People here are trying to find themselves…or maybe just pieces of themselves. They come here with skills, desires and longings and San Francisco says, “Trust yourself. It’s here. You’ll figure it out”. What “it” is will vary, but the city gives you a powerful message: you can be someone different, you can be who you want […]

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Marketing Ideas Project Management Ideas Rants Working Blog

Custom vs Customized

Finding an existing solution to customize can often (but not always) save you time and money versus building from scratch. Try and look at your needs from different angles to decide which is the right way to go. What’s the Difference Between Customized & Custom? A customized solution is based on something that already exists. […]

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Rants Working Blog

Assessing the Holes in Your New Small Business

There is only so much you can know or do at any given point. And there is only so much that matters when your focus is growing. Even the best business is going to have holes in it. It’s easy to get freaked out by some of them or all of them, but it can’t be helped. No matter how sharp […]

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Project Management Ideas

What to Do When Your Plans Go to S#!T

At some point, you are going to get it wrong. So wrong that you can’t just roll with it, reschedule it, or bring in someone to fix it. It may be despite your best efforts or because you made the wrong assumptions or because you were hungover when you made the call. But everyone has […]

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Working Blog

Gone West: Nightlife, Networking & Nature

My first full week as a San Francisco resident re-enforced all the my hopes and expectations about coming to the West Coast. Here are some highlights. Free Jazz Night at The Make-Out Spot I was looking for something mellow to start the week and found this event in the Mission. 3 solid jazz bands that […]

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Marketing Ideas Working Blog

[Note Set] Sharing Insights from Inbound 2014

I feel fortunate to be able to attend good conferences and learn from some of the best. I remember working with a small shop where we were happy to get 1-day expo passes. And as a freelancer, I’ve had a few years where the cost of even an expo pass was beyond me. I got […]