by Chris Boulanger | Apr 1, 2016 | Marketing Ideas, Project Management Ideas, Working Blog
12 questions to ask yourself and the web development company to make sure you spend your money and time wisely.
by Chris Boulanger | Feb 10, 2016 | Marketing Ideas, Working Blog
Its okay if digital marketing isn’t your strength or if you have other priorities. Here are some signs that you may want to pass your digital marketing off to someone else.
by Chris Boulanger | Feb 2, 2016 | Project Management Ideas, Working Blog
A last bit of proofreading will save you headaches. Here are some common copy issues to look out for.
by Chris Boulanger | Feb 20, 2015 | Marketing Ideas, Working Blog
The Content Drilldown report in Google Analytics will show you how visitor attention is distributed — and often wasted — in site areas. It shows you engagement metrics along a navigation path starting from a page or directory. You start with the page or...
by Chris Boulanger | Jan 22, 2015 | Marketing Ideas, Working Blog
You can start by looking at traffic, but you have to go past the aggregate numbers to find your opportunities. Your goal is finding the right traffic, understanding it and then getting more of it. What is the Right Traffic? Simply put, the right traffic is the traffic...