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Marketing Ideas Working Blog

16 Questions to Improve Your Website Copy

I’ll be rewriting my business pages during May. These are the questions I’m asking myself. This is a good list for assessing any page, but will be most helpful for looking at static pages where you can do direct edits. If you are dealing with a large dynamic site, then look for ways to leverage […]

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Marketing Ideas Working Blog

4 Navigation Tweaks for Small Sites

Small sites have navigation challenges because they have so little real estate to work with. If you only have 10 pages, then your navigation not only has to get people around the site, but also give visitors a real sense of who you are and why they should stick around. Your challenge is to balance […]

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Rants Working Blog

4 Things Your Website Could Do Better

A Few Things That Drive Me Crazy It’s rare that a company is awesome in every area of their targeting, design, CRO, and so on. But there are some areas where simple tweaks or just thinking about your user for a sec can lead to a better experience for everyone. ┬áMaybe I’ve got a short-fuse […]

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Marketing Ideas Working Blog

Focusing Your Top Navigation on Your Top Customers

Your site navigation is trying to serve too many masters. The standard practice is to mirror your site architecture so that everyone has a way of reaching their destination regardless of where they land. But this doesn’t make sense if you think about your target audience. Every part of your site may attract visitors, but […]

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Marketing Ideas Working Blog

Site Headers & Website Priorities

You can improve user-engagement and conversion on your small business site by making better use of the site header area (the top part of your page when the site loads). It’s the first place people look on the site and what they find there sets the tone for the rest of their visit. What You […]