Local Strategies, Thoughts & Rants

Is Your Business Part of Prospect’s Mobile Micro Moments?

by Chris Boulanger | Apr 4, 2016 | Marketing Ideas, Working Blog

Why and How your marketing can seize the micro moments when mobile users are looking for answers and actions, not brands.

Smart and Fast: 4.5 Ways to Optimize Your Marketing with Geographic Data

by Chris Boulanger | Jan 14, 2014 | Marketing Ideas, Working Blog

Studying your geographic data can reveal several ways to improve ROI, find new clients and better understand your market. 1. Find which parts of a state are worth PPC spend States like Texas and California are extremely diverse — not just race, but home size,...