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Marketing Ideas Working Blog

Extracting Keywords from Deep in the SERPs

A flexible, conversion-oriented & data-driven plan for getting more organic keywords into traffic and conversion generating positions.

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Marketing Ideas Working Blog

SEO after Right-Column’s End: Start with keywords ripe for the picking

PPC is a different beast without right-column. Here’s an SEO cheat sheet to breathe life into your SEO and pluck some low-hanging fruit.

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Marketing Ideas

15 Best Blogs for Time-Starved SMB Marketers

15 great sites for SMB marketers to find their next big idea, fix performance issues and stay current.

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Marketing Ideas Working Blog

[Video] A Look at Paid Media for Faster Growth

You should be building content to attract customers, subscribers and advocates. But all that building takes time, and you don’t always have that to spare. If you need traffic — and email, organic search & social aren’t delivering it & then you need to invest in paid ads. In this video, I give a quick […]

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Marketing Ideas Working Blog

Managing Content Taxonomy for Users & SEO

When Panda hit, thin or sub-optimal (read duplicate or not useful) pages became liabilities. Sites have spent the last 3 years either updating, deleting or consolidating their content. Big publishers and those dependent on search engines for revenue have been aggressive about cleaning out their inventories. I’ve also found that regular bloggers — either business […]

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Marketing Ideas Working Blog

Quick Fixes: SEO

Some weeks it seems like you spend more time putting out fires and dealing with admin stuff, than actually doing the work that will grow your business. It’s good to have a short list of compact projects with clear end points when these weeks happen. Here’s a list of quick, straightforward things to fix for […]

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Marketing Ideas Working Blog

Making SEO Straightforward for Your SMB

Many SMBs are trying to do SEO with limited time and only the knowledge they can glean from blog posts. This leads to a lot of aborted initiatives, panic at every new Google announcement, frustration and mediocre results. For SMBs, the best approach is to make sure your site is running, optimize the high-value pages, […]

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Marketing Ideas Working Blog

Content SEO: How to Make Your Writing a Little More Human

We should all be writing for people, not algorithms. Yet generating fresh content everyday can become a challenge even for professional writers. Ideally, we could all hire a copywriter to give us engaging, optimized and sticky copy — but many of us end up writing it ourselves and then wishing we’d done one more draft. […]

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Marketing Ideas

Anticipating Black Friday: 12 Ecommerce Questions

You know how important the next few days are for ecommerce. You should already be set with campaigns, promotions and optimization. Now you need to make sure your head is in the right place. Here are 12 questions to get you in sync with your site, your numbers and your customers. 1. How are your […]

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Marketing Ideas

Content SEO Tip: Synonyms and Seasons

As the weather changes, so does our thinking about product attributes. If you are optimizing for seasonal promotions or trying to refresh your existing content, then look at seasonal adjectives and their synonyms to pick up some incremental gains. Words like cozy, snug, warm, and rain proof see steady increases in traffic as we move […]