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Marketing Ideas Working Blog

ICYMI: Facebook Releases AI-Driven Alternative Text for Visually Impaired

With it’s new Automatic Alternative Text, Facebook is giving millions of blind web users a way to engage with it’s image content. The new feature is AI driven meaning users don’t have to do anything, but keep sharing. Yet a lot more people will be able to enjoy each new pic.

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Marketing Ideas

15 Best Blogs for Time-Starved SMB Marketers

15 great sites for SMB marketers to find their next big idea, fix performance issues and stay current.

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Marketing Ideas Working Blog

ICYMI: Facebook Acting Like a Friend

Facebook is definitely looking to squeeze advertisers, but recent changes and new tools from the social network are making it seem more interested in keeping users engaged. Since early-May, FB has rolled out or announced features that give more weight to content from your friends, make ads more useful, and gives us articles faster. It’s […]

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Marketing Ideas Working Blog

[Video] A Look at Paid Media for Faster Growth

You should be building content to attract customers, subscribers and advocates. But all that building takes time, and you don’t always have that to spare. If you need traffic — and email, organic search & social aren’t delivering it & then you need to invest in paid ads. In this video, I give a quick […]

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Marketing Ideas Working Blog

How to Curate Better with HootSuite

Here’s the set of apps I’ve put together to Curate content via HootSuite. Its a good mix of sources I actively manage and sites that make discovery easier. Why Use a Dashboard Like HootSuite? Whether you manage social for yourself or your company, it can become daunting to keep track of profiles, passwords & posts. […]

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Marketing Ideas

Anticipating Black Friday: 12 Ecommerce Questions

You know how important the next few days are for ecommerce. You should already be set with campaigns, promotions and optimization. Now you need to make sure your head is in the right place. Here are 12 questions to get you in sync with your site, your numbers and your customers. 1. How are your […]

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Marketing Ideas Working Blog

Don’t Call it a Roundup: My Morning Marketing Reading

I spent this morning doing a little reading and thought I’d share. A mix of mobile and content marketing pieces. I’ll add to it as a I keep reading throughout the day. Why Mobile Matter Now – by Dr. Pete (@dr_pete) from Moz Good overall analysis of how mobile is shaping SEO and some convincing […]

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Marketing Ideas Rants Working Blog

Google I/O 2014 Puts Android Everywhere

This year, Google added and enriched the connective tissue between the different Android permutations and devices. The focus is on creating an ecosystem where all devices play well together and your experience isn’t limited to a particular setting or device. Here’s a video Google released yesterday that shows the multi-screen world that they are going […]

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Marketing Ideas Working Blog

Premature Sharing Therapy: Taking it Slow with LinkedIn

At the beginning of the week, I decided to look at the what I’ve been sharing for the last few weeks. This was prompted by an article in the Verge about how most people don’t read the things they share on social media. Today, I close out this round with LinkedIn. 3/9 – Joseph E. […]

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Marketing Ideas Working Blog

Premature Sharing Therapy: Taking it Slow with Twitter

Yesterday, I wrote about my by Google Plus shares as part of my premature sharing therapy. Today, I’ll be looking at Twitter. 3/9 – Indie Creators Self-Publish 1,000 Comics on ComiXology in One Year You might know that I’m a comics fan. I’ve traditionally stuck to the big publishers (Marvel mostly), but I’ve been following […]