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Is Your Business Part of Prospect’s Mobile Micro Moments?

Is Your Business Part of Prospect’s Mobile Micro Moments?

by Chris Boulanger | Apr 4, 2016 | Marketing Ideas, Working Blog

Why and How your marketing can seize the micro moments when mobile users are looking for answers and actions, not brands.

Quick Note: AIG, African Internet Unicorn, Pulls 326M New Funding

Quick Note: AIG, African Internet Unicorn, Pulls 326M New Funding

by Chris Boulanger | Mar 4, 2016 | Marketing Ideas, Rants, Working Blog

Global investors, led by Goldman Sachs, closed a deal with African Internet Group (AIG) worth $326M. The funds will go toward expanding Jumia, AIG’s Nigeria-based ecommerce company.

15 Best Blogs for Time-Starved SMB Marketers

15 Best Blogs for Time-Starved SMB Marketers

by Chris Boulanger | Nov 20, 2015 | Marketing Ideas

15 great sites for SMB marketers to find their next big idea, fix performance issues and stay current.

The Innovation Difference Between Microsoft & Amazon?

The Innovation Difference Between Microsoft & Amazon?

by Chris Boulanger | Jun 1, 2015 | Rants, Working Blog

Does Microsoft need to think more like Amazon? Today, I came across this piece in Harvard Business Review that compares Microsoft to Amazon. It points to MS as an example of the old, profit-centric approach to business while Amazon represents a new, ever-evolving...
What Happens If Cyanogen Becomes a Bigger Player?

What Happens If Cyanogen Becomes a Bigger Player?

by Chris Boulanger | Mar 29, 2015 | Working Blog

Cyanogen’s ambitions make sense, but another fork in Android won’t really change things for US customers. An Overview of Cyanogen If you’re not the type to talk about mobile OSs, or to risk your manufacturer warranty, then you probably haven’t...
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