SMBs and Startups benefit from web content that aligns their brand and offerings to their target audiences. Conveying that you understand what a visitor needs and how you fulfill that need translates to trust, consideration, and conversions.
My Web Content approach focuses on understanding the visitor journey and where your organization fits into it. I write copy for websites and marketing materials (e.g. emails, Facebook posts, landing pages) that translates your value proposition into language that visitors can relate to. The content is written to fit the channel and where the visitor is in the conversion funnel. You'll find that better web content leads to more and "stickier" visitors, more conversions and better retention.