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Marketing Ideas Working Blog

Remembering How Metrics Matter

Measuring is only half the battle. You also need judgement to determine if a metric matters. Here are some thoughts on that.

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Rants Working Blog

Gone West: Apartment Hunting Tips from a San Francisco Freelancer

Living in San Francisco makes you very aware of your income and how far your paycheck can get you. But it’s not simply a question of the “haves” and “have nots”: even people making 6-figure salaries can find themselves living check to check if they aren’t smart about budgeting. I’ve been in San Francisco for […]

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Rants

Quick Note: Don’t Get Caught Up

Don’t get caught up in routines. Remember what matters. Go after that. Everything else is an obstacle or a distraction.

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Rants

Goodbye Prince.

This year has been a rough one. I held it together when Bowie left us, but Prince was part of my life for as long as I can remember. I grew up with his music and several of his songs still get regular play. I doubt if we’ll ever fully understand the influence he had […]

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Marketing Ideas Working Blog

ICYMI: Facebook Releases AI-Driven Alternative Text for Visually Impaired

With it’s new Automatic Alternative Text, Facebook is giving millions of blind web users a way to engage with it’s image content. The new feature is AI driven meaning users don’t have to do anything, but keep sharing. Yet a lot more people will be able to enjoy each new pic.

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Marketing Ideas Working Blog

Is Your SMB Part of Prospect’s Micro Moments

Why and How your small business marketing can seize the micro moments when mobile users are looking for answers and actions, not brands.

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Marketing Ideas Project Management Ideas Working Blog

12 Questions That Will Give You a Great New Website

12 questions to ask yourself and the web development company to make sure you get what you need to succeed.

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Marketing Ideas Rants Working Blog

I Miss Him Already: Why The Most Interesting Man Campaign Was Awesome

A look at the elements that made Dos Equis “Most Interesting Man in the World” campaign so memorable and effective.

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Marketing Ideas Project Management Ideas Working Blog

Quick Mobile Note: Get AMP Pages Setup

Be ready for Google’s next mobile-friendliness push in May. Get up to speed on Accelerated Mobile Pages and start thinking about implementation so you’re not caught flat-footed.

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Marketing Ideas Working Blog

Why SMBs Should Take a Closer Look at Bing Ads

SMBs need to start looking at Bing if they want to keep the paid search traffic coming at a manageable cost. Bing Has a Lot Going for It Bing and Bing Ads (formerly AdCenter) used to be the platforms of last resort if you were looking for search traffic growth. But Bing has spent the […]