by Chris Boulanger | Nov 9, 2019 | Marketing Ideas, Working Blog
I’ll spare you the Drucker quote, and just say that marketing metrics are important. But I also want to caution you to keep 3 things in mind: Not everything is (easily) translatable to business value, but that doesn’t mean you shouldn’t do it....
by Chris Boulanger | May 12, 2016 | Rants, Working Blog
Living in San Francisco makes you very aware of your income and how far your paycheck can get you. But it’s not simply a question of the “haves” and “have nots”: even people making 6-figure salaries can find themselves living check to...
by Chris Boulanger | Apr 28, 2016 | Rants
It’s too easy to accept the status quo in your life. Make sure that your routines and techniques actually accomplish what you want them to. Don’t get caught up in assumptions about what you should do. Question the assumptions and focus on making the right...
by Chris Boulanger | Apr 21, 2016 | Rants
This year has been a rough one. I held it together when Bowie left us, but Prince was part of my life for as long as I can remember. I grew up with his music and several of his songs still get regular play. I doubt if we’ll ever fully understand the influence he...
by Chris Boulanger | Apr 14, 2016 | Marketing Ideas, Working Blog
Facebook launched an AI-driven application called Automatic Alternative Text, making it possible for visually-impaired users to discover the contents of images being shared on the network. Watch the video to the right to learn more about Facebook’s latest...
by Chris Boulanger | Apr 4, 2016 | Marketing Ideas, Working Blog
A while back, Google released an ebook on Micro Moments, the short yet critical touchpoints that consumers have with a brand via their mobile phones. They continue to provide research on this and you can catch up here. I was re-reading their guide today and thought...
