Remembering How Metrics Matter
Measuring is only half the battle. You also need judgement to determine if a metric matters. Here are some thoughts on that.
Gone West: Apartment Hunting Tips from a San Francisco Freelancer
Living in San Francisco makes you very aware of your income and how far your paycheck can get you. But it’s not simply a question of the “haves” and “have nots”: even people making 6-figure salaries can find themselves living check to...
Quick Note: Don’t Get Caught Up
Don’t get caught up in routines. Remember what matters. Go after that. Everything else is an obstacle or a distraction.
Goodbye Prince.
This year has been a rough one. I held it together when Bowie left us, but Prince was part of my life for as long as I can remember. I grew up with his music and several of his songs still get regular play. I doubt if we’ll ever fully understand the influence he...
ICYMI: Facebook Releases AI-Driven Alternative Text for Visually Impaired
With it’s new Automatic Alternative Text, Facebook is giving millions of blind web users a way to engage with it’s image content. The new feature is AI driven meaning users don’t have to do anything, but keep sharing. Yet a lot more people will be able to enjoy each new pic.
Is Your SMB Part of Prospect’s Micro Moments
Why and How your small business marketing can seize the micro moments when mobile users are looking for answers and actions, not brands.