Remembering How Metrics Matter
Measuring is only half the battle. You also need judgement to determine if a metric matters. Here are some thoughts on that.
ICYMI: Facebook Releases AI-Driven Alternative Text for Visually Impaired
With it’s new Automatic Alternative Text, Facebook is giving millions of blind web users a way to engage with it’s image content. The new feature is AI driven meaning users don’t have to do anything, but keep sharing. Yet a lot more people will be able to enjoy each new pic.
Is Your SMB Part of Prospect’s Micro Moments
Why and How your small business marketing can seize the micro moments when mobile users are looking for answers and actions, not brands.
12 Questions That Will Give You a Great New Website
12 questions to ask yourself and the web development company to make sure you get what you need to succeed.
I Miss Him Already: Why The Most Interesting Man Campaign Was Awesome
A look at the elements that made Dos Equis “Most Interesting Man in the World” campaign so memorable and effective.
Quick Mobile Note: Get AMP Pages Setup
Be ready for Google’s next mobile-friendliness push in May. Get up to speed on Accelerated Mobile Pages and start thinking about implementation so you’re not caught flat-footed.