When Is A Metric Worth Your Attention & How to Improve Data Interpretation
Measuring is only half the battle. You also need judgement to determine if, when & how your metrics matter. Here are some things to keep in mind.
ICYMI: Facebook Releases AI-Driven Alternative Text for Visually Impaired
With it’s new Automatic Alternative Text, Facebook is giving millions of vision-impaired web users a way to engage with it’s image content.
Is Your Business Part of Prospect’s Mobile Micro Moments?
Why and How your marketing can seize the micro moments when mobile users are looking for answers and actions, not brands.
12 Questions That Will Give You a Great New Website
12 questions to ask yourself and the web development company to make sure you spend your money and time wisely.
I Miss Him Already: Why The Most Interesting Man Campaign Was Awesome
A look at the elements that made Dos Equis “Most Interesting Man in the World” campaign so memorable and effective.
Quick Mobile Note: Get AMP Pages Setup
Be ready for Google’s next mobile-friendliness push in May. Get up to speed on Accelerated Mobile Pages and start thinking about implementation so you’re not caught flat-footed.