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Marketing Ideas Working Blog

Remembering How Metrics Matter

Measuring is only half the battle. You also need judgement to determine if a metric matters. Here are some thoughts on that.

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Marketing Ideas Working Blog

ICYMI: Facebook Releases AI-Driven Alternative Text for Visually Impaired

With it’s new Automatic Alternative Text, Facebook is giving millions of blind web users a way to engage with it’s image content. The new feature is AI driven meaning users don’t have to do anything, but keep sharing. Yet a lot more people will be able to enjoy each new pic.

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Marketing Ideas Working Blog

Is Your SMB Part of Prospect’s Micro Moments

Why and How your small business marketing can seize the micro moments when mobile users are looking for answers and actions, not brands.

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Marketing Ideas Project Management Ideas Working Blog

12 Questions That Will Give You a Great New Website

12 questions to ask yourself and the web development company to make sure you get what you need to succeed.

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Marketing Ideas Rants Working Blog

I Miss Him Already: Why The Most Interesting Man Campaign Was Awesome

A look at the elements that made Dos Equis “Most Interesting Man in the World” campaign so memorable and effective.

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Marketing Ideas Project Management Ideas Working Blog

Quick Mobile Note: Get AMP Pages Setup

Be ready for Google’s next mobile-friendliness push in May. Get up to speed on Accelerated Mobile Pages and start thinking about implementation so you’re not caught flat-footed.

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Marketing Ideas Working Blog

Why SMBs Should Take a Closer Look at Bing Ads

SMBs need to start looking at Bing if they want to keep the paid search traffic coming at a manageable cost. Bing Has a Lot Going for It Bing and Bing Ads (formerly AdCenter) used to be the platforms of last resort if you were looking for search traffic growth. But Bing has spent the […]

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Marketing Ideas Rants Working Blog

Quick Note: AIG, African Internet Unicorn, Pulls 326M New Funding

Global investors, led by Goldman Sachs, closed a deal with African Internet Group (AIG) worth $326M. The funds will go toward expanding Jumia, AIG’s Nigeria-based ecommerce company.

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Marketing Ideas Working Blog

Extracting Keywords from Deep in the SERPs

A flexible, conversion-oriented & data-driven plan for getting more organic keywords into traffic and conversion generating positions.

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Marketing Ideas Working Blog

SEO after Right-Column’s End: Start with keywords ripe for the picking

PPC is a different beast without right-column. Here’s an SEO cheat sheet to breathe life into your SEO and pluck some low-hanging fruit.