Quick Note: AIG, African Internet Unicorn, Pulls 326M New Funding
Global investors, led by Goldman Sachs, closed a deal with African Internet Group (AIG) worth $326M. The funds will go toward expanding Jumia, AIG’s Nigeria-based ecommerce company.
Extracting Keywords from Deep in the SERPs
A flexible, conversion-oriented & data-driven plan for getting more organic keywords into traffic and conversion generating positions.
SEO after Right-Column’s End: Start with keywords ripe for the picking
PPC is a different beast without right-column. Here’s an SEO cheat sheet to breathe life into your SEO and pluck some low-hanging fruit.
AdWords Right Column is Gone: Where to Find Some Budget for Higher CPCs
No right-column means some Adwords keywords need to be reassessed. Here’s a keyword segment you can adjust in the near-term with minimal risks.
Tell Your Visitors to “Walk This Way”
Your website visitors need you to give them directions or they’ll get lost or leave. But first you need to make sure you know the right way to go.