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Why SMBs Should Take a Closer Look at Bing Ads

Why SMBs Should Take a Closer Look at Bing Ads

by Chris Boulanger | Mar 7, 2016 | Marketing Ideas, Working Blog

Have you taken a look at Bing Ads lately? Its a growing platform that might give you a better return on your media investment. Keep reading to learn more.

Quick Note: AIG, African Internet Unicorn, Pulls 326M New Funding

Quick Note: AIG, African Internet Unicorn, Pulls 326M New Funding

by Chris Boulanger | Mar 4, 2016 | Marketing Ideas, Rants, Working Blog

Global investors, led by Goldman Sachs, closed a deal with African Internet Group (AIG) worth $326M. The funds will go toward expanding Jumia, AIG’s Nigeria-based ecommerce company.

Use this Approach to Get Page 2 Rankings to Page 1

Use this Approach to Get Page 2 Rankings to Page 1

by Chris Boulanger | Mar 3, 2016 | Marketing Ideas, Working Blog

A flexible, conversion-oriented & data-driven plan for getting more organic keywords into traffic and conversion generating positions.

SEO after Right-Column’s End: Analyzing & Optimizing Pages to Fill Potential Traffic Gaps

SEO after Right-Column’s End: Analyzing & Optimizing Pages to Fill Potential Traffic Gaps

by Chris Boulanger | Mar 1, 2016 | Marketing Ideas, Working Blog

An SEO plan to get your program back on track and mitigate losses you might experience from paid search.

AdWords Right Column is Gone: Where to Find Some Budget for Higher CPCs

AdWords Right Column is Gone: Where to Find Some Budget for Higher CPCs

by Chris Boulanger | Feb 25, 2016 | Marketing Ideas, Working Blog

No right-column means some Adwords keywords need to be reassessed. Here’s a keyword segment you can adjust in the near-term with minimal risks.

Tell Your Visitors to “Walk This Way”

Tell Your Visitors to “Walk This Way”

by Chris Boulanger | Feb 18, 2016 | Marketing Ideas, Working Blog

Your website visitors need you to give them directions or they’ll get lost or leave. But first you need to make sure you know the right way to go.

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