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Marketing Ideas Working Blog

AdWords Right Column is Gone: Where to Find Some Budget for Higher CPCs

No right-column means some Adwords keywords need to be reassessed. Here’s a keyword segment you can adjust in the near-term with minimal risks.

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Marketing Ideas Working Blog

Tell Your Visitors to “Walk This Way”

Your website visitors need you to give them directions or they’ll get lost or leave. But first you need to make sure you know the right way to go.

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Marketing Ideas Working Blog

When You Should Pass the Mic

Here are some signs that you need to pass your digital marketing off to someone else.

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Marketing Ideas Working Blog

Smart & Fast: Learning More with Campaign Milestones

Use smaller milestones during a campaign run to optimize, drive testing and improve campaign planning.

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Marketing Ideas

15 Best Blogs for Time-Starved SMB Marketers

15 great sites for SMB marketers to find their next big idea, fix performance issues and stay current.

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Marketing Ideas Working Blog

4 Handy Content Tools to Start Using Today

Learn about 4 effective and affordable content tools that you can use to create better blog posts, articles and offers.

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Marketing Ideas Working Blog

How to keep creating content when you’re not a publisher

Some ideas to reduce the strain on your marketing team and publish more by leveraging your assets better.

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Marketing Ideas Working Blog

How to Build Bite-Sized Web Reports for Small Businesses

You can make reporting both easier to generate and easier to digest. In this post, I’ll show you a few ways to simplify your reporting tasks by focusing on a few key metrics, generating web micro-reports, and automating whenever possible. This is designed for people that have a limited amount of time or interest in […]

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Marketing Ideas Working Blog

ICYMI: Facebook Acting Like a Friend

Facebook is definitely looking to squeeze advertisers, but recent changes and new tools from the social network are making it seem more interested in keeping users engaged. Since early-May, FB has rolled out or announced features that give more weight to content from your friends, make ads more useful, and gives us articles faster. It’s […]

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Marketing Ideas Working Blog

With New Deal, Yahoo Sends A Message About Its Search Tech

With it’s renegotiated Bing deal, Yahoo regains control over a substantial amount of ad inventory, and gives its own ad tech a chance to shine. Each Bing/Yahoo Deal is a Statement About Yahoo’s Capabilities Versus Bing The original Bing/Yahoo search deal took Yahoo out of the search technology race. They kept a search engine on […]