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Supporting Creative While Not Sacrificing the Business Goals

Be careful about letting the creative side drive the conversation. It’s easy to get excited about a cool concept, and push to get it out there. But down that road lies cost overruns and weak results. Keep numbers in the back of your head when planning campaigns and you’ll be able to find the right […]

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Marketing Ideas Working Blog

Quick Reminder: African Ecommerce is A Thing

My mind usually drifts towards Asia when thinking about foreign-born ecommerce companies, but it’s important to remember that innovation — and eventually competition — can come from anywhere. An NYT piece I read introduced me to MallforAfrica, a Nigeria-based ecom that’s dealing with the issues that keep most other ecommerce companies out of Africa. MallforAfrica.com […]

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Marketing Ideas

Google Mobile Deadline is a Huge Opportunity for Freelancers

Google’s pending introduction of mobile-friendly as a ranking factor is going to move mobile design to the top of priority lists. Freelancers should be able to leverage the April deadline to get new business throughout 2015. SEO has had several similar moments to this — with the early Panda updates being the most recent. And […]

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Marketing Ideas Working Blog

[Video] A Look at Paid Media for Faster Growth

You should be building content to attract customers, subscribers and advocates. But all that building takes time, and you don’t always have that to spare. If you need traffic — and email, organic search & social aren’t delivering it & then you need to invest in paid ads. In this video, I give a quick […]

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Marketing Ideas Working Blog

Your Price, Their Price and the Clearing Price

I was out in Hayes Valley with a friend last night and came across a store that specialized in comfy clothes. The store caught my attention because it’s window displays were sweatsuits. Hayes Valley is a pretty upscale neighborhood and this store didn’t seem to fit. I went in and discovered that though the clothes […]

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Marketing Ideas Project Management Ideas Rants Working Blog

[Video] Reducing Internal Friction for Team Members

We spend a lot of time removing internal obstacles and friction points for customers, but we neglect making things easier for new team members and even new clients. This leads to wasted time and impacts morale. Here are some thoughts on making onboarding easier for new associates (team members, clients, vendors, etc.) This post was […]

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Marketing Ideas Working Blog

Drilling Down on Content Engagement w/ Google Analytics

The Content Drilldown report in Google Analytics will show you how visitor attention is distributed — and often wasted — in site areas. It shows you engagement metrics along a navigation path starting from a page or directory. You start with the page or directory, then click to go down a level (hence the name […]

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Marketing Ideas Working Blog

Managing Content Taxonomy for Users & SEO

When Panda hit, thin or sub-optimal (read duplicate or not useful) pages became liabilities. Sites have spent the last 3 years either updating, deleting or consolidating their content. Big publishers and those dependent on search engines for revenue have been aggressive about cleaning out their inventories. I’ve also found that regular bloggers — either business […]

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Marketing Ideas Working Blog

How to Curate Better with HootSuite

Here’s the set of apps I’ve put together to Curate content via HootSuite. Its a good mix of sources I actively manage and sites that make discovery easier. Why Use a Dashboard Like HootSuite? Whether you manage social for yourself or your company, it can become daunting to keep track of profiles, passwords & posts. […]

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Marketing Ideas Working Blog

Looking Past Site Visits

You can start by looking at traffic, but you have to go past the aggregate numbers to find your opportunities. Your goal is finding the right traffic, understanding it and then getting more of it. What is the Right Traffic? Simply put, the right traffic is the traffic that leads to more business for you. […]