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Marketing Ideas Working Blog

Hearing & Acting on Feedback About Your Site

I reached out to my network for feedback about this site as soon as it launched. My request was focused on the business pages since I hadn’t launched the blog yet. The response rate wasn’t that high, but I did receive some good ideas and suggestions. Feedback Helps You See What Matters It’s hard to […]

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Marketing Ideas Working Blog

A 3-Metric Report to Spot Weak Content on Your Site

You can use a small set of metrics in Google Analytics to quickly spot pages that need a little love. These metrics answer the key questions: Are people getting to the page? Are they sticking around? Are they converting? Use these metrics to spot the pages that need work and then use my¬†questions to ask […]

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Marketing Ideas Working Blog

16 Questions to Improve Your Website Copy

I’ll be rewriting my business pages during May. These are the questions I’m asking myself. This is a good list for assessing any page, but will be most helpful for looking at static pages where you can do direct edits. If you are dealing with a large dynamic site, then look for ways to leverage […]

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Marketing Ideas Working Blog

4 Navigation Tweaks for Small Sites

Small sites have navigation challenges because they have so little real estate to work with. If you only have 10 pages, then your navigation not only has to get people around the site, but also give visitors a real sense of who you are and why they should stick around. Your challenge is to balance […]

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Marketing Ideas Working Blog

Focusing Your Top Navigation on Your Top Customers

Your site navigation is trying to serve too many masters. The standard practice is to mirror your site architecture so that everyone has a way of reaching their destination regardless of where they land. But this doesn’t make sense if you think about your target audience. Every part of your site may attract visitors, but […]

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Marketing Ideas Working Blog

10 Essential Usability Articles for Business Owners

If web design isn’t your business, then it makes sense to delegate your web work. But you still want to understand what your web team is talking about and make sure they aren’t making life harder for you or your customer. This reading list is designed to quickly get you up to speed on the […]

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Marketing Ideas Working Blog

Site Headers & Website Priorities

You can improve user-engagement and conversion on your small business site by making better use of the site header area (the top part of your page when the site loads). It’s the first place people look on the site and what they find there sets the tone for the rest of their visit. What You […]