Global investors, led by Goldman Sachs, closed a deal with African Internet Group (AIG) worth $326M. The funds will go toward expanding Jumia, AIG’s Nigeria-based ecommerce company.
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A flexible, conversion-oriented & data-driven plan for getting more organic keywords into traffic and conversion generating positions.
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PPC is a different beast without right-column. Here’s an SEO cheat sheet to breathe life into your SEO and pluck some low-hanging fruit.
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No right-column means some Adwords keywords need to be reassessed. Here’s a keyword segment you can adjust in the near-term with minimal risks.
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Your website visitors need you to give them directions or they’ll get lost or leave. But first you need to make sure you know the right way to go.
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Here are some signs that you need to pass your digital marketing off to someone else.
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It’s worth it to do a final proofreading after the content load to save yourself and stay on schedule. Here is what to look out for.
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Use smaller milestones during a campaign run to optimize, drive testing and improve campaign planning.
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Project managers can do more for you than you think. Make sure you’re not missing a key resource because of common misconceptions.
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15 great sites for SMB marketers to find their next big idea, fix performance issues and stay current.
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