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12 Questions That Will Give You a Great New Website

12 Questions That Will Give You a Great New Website

by Chris Boulanger | Apr 1, 2016 | Marketing Ideas, Project Management Ideas, Working Blog | 0 comments

12 questions to ask yourself and the web development company to make sure you get what you need to succeed.

I Miss Him Already: Why The Most Interesting Man Campaign Was Awesome

I Miss Him Already: Why The Most Interesting Man Campaign Was Awesome

by Chris Boulanger | Mar 23, 2016 | Marketing Ideas, Rants, Working Blog | 0 comments

A look at the elements that made Dos Equis “Most Interesting Man in the World” campaign so memorable and effective.

Quick Mobile Note: Get AMP Pages Setup

Quick Mobile Note: Get AMP Pages Setup

by Chris Boulanger | Mar 17, 2016 | Marketing Ideas, Project Management Ideas, Working Blog | 0 comments

Be ready for Google’s next mobile-friendliness push in May. Get up to speed on Accelerated Mobile Pages and start thinking about implementation so you’re not caught flat-footed.

Why SMBs Should Take a Closer Look at Bing Ads

Why SMBs Should Take a Closer Look at Bing Ads

by Chris Boulanger | Mar 7, 2016 | Marketing Ideas, Working Blog | 0 comments

SMBs need to start looking at Bing if they want to keep the paid search traffic coming at a manageable cost. Bing Has a Lot Going for It Bing and Bing Ads (formerly AdCenter) used to be the platforms of last resort if you were looking for search traffic growth. But...
Quick Note: AIG, African Internet Unicorn, Pulls 326M New Funding

Quick Note: AIG, African Internet Unicorn, Pulls 326M New Funding

by Chris Boulanger | Mar 4, 2016 | Marketing Ideas, Rants, Working Blog | 0 comments

Global investors, led by Goldman Sachs, closed a deal with African Internet Group (AIG) worth $326M. The funds will go toward expanding Jumia, AIG’s Nigeria-based ecommerce company.

Extracting Keywords from Deep in the SERPs

Extracting Keywords from Deep in the SERPs

by Chris Boulanger | Mar 3, 2016 | Marketing Ideas, Working Blog | 0 comments

A flexible, conversion-oriented & data-driven plan for getting more organic keywords into traffic and conversion generating positions.

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