by Chris Boulanger | Apr 1, 2016 | Marketing Ideas, Project Management Ideas, Working Blog
It’s exciting to get started on a new website, but it’s easy to make assumptions about what’s being built and miss important needs. Ask yourself, your team, and your web development company these 12 questions to make sure you get the site you really...
by Chris Boulanger | Mar 23, 2016 | Marketing Ideas, Rants, Working Blog
I was sad to learn about the end of the “Most Interesting Man in the World” campaign and decided to take a little time to reflect on why I liked it so much. It was an amazingly effective campaign and also great fun. In my opinion, everything in these ads...
by Chris Boulanger | Mar 17, 2016 | Marketing Ideas, Project Management Ideas, Working Blog
Google just announced they’ll be re-jiggering their algorithm to give a bit more emphasis to mobile-friendliness. This will happen some time around the beginning of May. If you haven’t already setup a mobile-friendly or responsive site, then please get on...
by Chris Boulanger | Mar 7, 2016 | Marketing Ideas, Working Blog
SMBs need to start looking at Bing if they want to keep the paid search traffic coming at a manageable cost. Bing Has a Lot Going for It Bing and Bing Ads (formerly AdCenter) used to be the platforms of last resort if you were looking for search traffic growth. But...
by Chris Boulanger | Mar 4, 2016 | Marketing Ideas, Rants, Working Blog
Yesterday, I caught a CrunchBase email reporting that African “unicorn” Africa Internet Group (AIG) had closed a new funding round worth $326M from Goldman Sachs and other investors. AIG is a Rocket Internet-backed company with a portfolio of ecommerce,...
by Chris Boulanger | Mar 3, 2016 | Marketing Ideas, Working Blog
If you’re ranking below page 2 for high-opportunity keywords, then it’s easy to put your efforts somewhere else, especially if you’re not sure how much work it will take to see results. But these keywords represent untapped value and it’s...
