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Rants Working Blog

Premature Sharing Therapy: Taking it Slow with Google Plus

As part of my treatment for premature sharing, I’m checking and noting the post that I’ve shared since mid-February. Here’s what I shared and have now definitely read on Google Plus: 3/8 – Exclusive Ninja Tune Mix by Eskmo I listened to this mix by Eskmo twice on Saturday. There were a couple of spots […]

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Marketing Ideas Rants

Facing My Premature Sharing Problem Pt. 1

Back in February,  The Verge had a piece about how often we share without reading that made me feel a bit embarrassed. I applaud the Verge for bringing attention to this issue — it’s good to know I’m not alone. But now I need to do something to solve my problem. To cure myself, I’m going […]

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Rants

The Android Apps I Should Be Using More

We’re a month into the new year and I’m trying to hold myself accountable for my new years resolutions. My personal-life resolutions were to find more mental balance, bring more music into my day, improve my Spanish & go out more (preferably on dates). Looking at some apps on my phone (Samsung S3) and their […]

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Rants Working Blog

10 TED Talks to Strengthen Your Strategy

Get away from the spreadsheets and powerpoint decks you’ve been looking at for the last few weeks and pull in new ideas and inspiration. By shifting your perspective, you’ll be able to see the bigger picture and embrace the larger possibilities. John Wooden: The difference between winning and succeeding Aimee Mullins (@AimeeMullins): Changing my legs […]

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Rants Working Blog

Resistance is Fruitful

If the completion of your project means real change — not cosmetic changes (reskins, new titles), but cultural changes (new architecture, new roles) — then you should expect resistance. In fact, if you’ve been working for a while and no one has challenged the value or necessity of what you are doing, then there is […]

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Rants Working Blog

If Valid HTML is Not a Ranking Factor, Then Who Cares

The beloved Mr. Cutts has just made the job of web marketers more difficult. By telling us that broken HTML is not a ranking factor, he has effectively removed one of the key incentives for companies to fix their code. Don’t get me wrong, I appreciate the honesty, but bad, broken or poorly-structured code is […]

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Rants Working Blog

Devs, Designers and Marketers Need a Rosetta Stone

Let me start by saying that I want people to help me clarify and understand the perspective of developers and designers. I can readily admit that being a marketing consultant skews me toward an outcome or ROI-focus and maybe I’m missing the future-looking meme or zeitgeist that a more creative type might be seeing. I […]

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Rants Working Blog

Say an Ambivalent Goodbye to Google Checkout

Google Shopping’s end isn’t a big risk, shouldn’t cause you many problems and gives you a good excuse to improve your shopping experience. You might have caught Google’s announcement about the ending of Google Checkout. I don’t think this came as a surprise to anyone.The service had lagged behind PayPal for years and penetration didn’t seem […]

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Rants Working Blog

The Stuff They Bring With Them

Writing gives you the illusion of control, and then you realize it’s just an illusion, that people are going to bring their own stuff into it. — David Sedaris That some people won’t ‘get’ your services or your sensibilities is not a failure on their part or yours. The stuff they’re carrying is beyond your […]

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Rants Working Blog

4 Things Your Website Could Do Better

A Few Things That Drive Me Crazy It’s rare that a company is awesome in every area of their targeting, design, CRO, and so on. But there are some areas where simple tweaks or just thinking about your user for a sec can lead to a better experience for everyone.  Maybe I’ve got a short-fuse […]